In today's business world there are an abundance of rules, common knowledge, accrued wisdom...whatever you'd like to call it. Old adages such as, "the customer is always right!" "Keep costs down!" Or even the simple idea of providing a quality product or service. While this is all well and good, there is one cold-hard truth in the business of today that is as certain as death and taxes: Facebook. If you own or operate a business, particularly e-commerce, you know just how important a presence on social media, specifically Facebook, can be to the overall success of your brand. In fact, 78% of American consumers have discovered retail products to buy on Facebook. That's huge. With these types of statistics it would be down right irresponsible not to have a business page on Facebook.
Seeing as how we're relatively young, hip (questionable), and responsible business owners, we've made social media a focal point of our company's overall business strategy. We're on Facebook and Instagram, we publish content to this blog (which you already knew, otherwise you wouldn't be reading this right now...), and we have plans to expand our social media presence to other platforms in the near future (looking at you Snapchat and LinkedIn). Our follower base is relatively small compared to the big boys (and girls) who have been around for a while and have teams of people, market research, venture capital, etc. But, you've gotta' start somewhere, right?
Something we hadn't anticipated, however, was the severe restrictions on paid promotion for CBD companies and CBD products imposed by Facebook and Instagram on their respective platforms. Now, paid promotion isn't everything, but when you're first starting out it can be the difference between people you've never seen, heard of, or met, becoming aware of your company and products, or just your friends and some family knowing that you've opened and are ready for sales. Your ability as a business to cast the widest net possible, in order for your brand to reach as many people as possible, has now been severely hampered. This doesn't necessarily have to be a bad thing, however. This simply means that everything we do, where marketing via social media is concerned, will be completely organic. This presents a much better opportunity for us to make real connections with people. People in our home town and surrounding communities, friends of family, family of friends, and eventually with people whom we've never met, heard of, or possibly even share a mutual friend with on Facebook.
This is where YOU come in.
Each and every like, follow, share, reaction, comment, tagged post, etc. means a great deal to us. These different engagements are key to the Facebook algorithm and play a large role in broadening our reach to new, potential followers and customers. Every time you "love" one of our posts, comment on a picture, or share something from our page that you find interesting or helpful, just know that you are supporting a small, locally owned business, ran by three guys who are working their butts off to build their company and make it the very best that it can be. Every order you place is fulfilled by one of us, whoever's turn it is to run into town and drop by the post office. Every post you see or reply you receive is from one of us. The graphics, the pictures, the products. It all comes down to the three of us. And that is who you are supporting, be it as one of our customers or as one of our followers on Facebook or Instagram. So, the next time you're scrolling through your feed and you happen to notice one of our posts, remember that all it takes is a few seconds and a couple clicks, maybe running your fingers or thumbs across the keyboard or screen of your phone, to make a contribution and support a local business.
Til next time...
P.S. I just wanted to add a thank you to everyone who has supported us so far. We've had a great first week and look forward to the weeks and (fingers crossed) months and years to come.
Dylan Carter, Harlan Graves, and Cody Butler